On YouTube More than 4 billion videos are viewed each day, 1
billion videos are watched on mobile devices daily andWith more than a billion
users. They many doesn't realize that YouTube is the second largest search
engine and just like you optimize your website content to be found in search,
you need to do the same with your videos content. Follow these instruction and
your videos will start to showing in search results.
Key elements of videos SEO:
- Title
- Description
- Tags
- Categories
- Thumbnail
- Quality
Title:
Once you upload your video, craft a SEO friendly title with
relevant keywords. A little of time research will help you determine what
people are actually searching for related to your topic. You can use the Google
Adwords“keyword planner” or even conduct some real time searches to see what
kinds of phrases uses in similar videos in search result.
Description:
A good description with rich and relevant content will add
context in your videos when it appears in search results. Don’t forget to
include URLin the description with the HTTP:// prefix, otherwise won't show up
as a link.
Tags:
Don't forget about tags. They give you the chance to add
keywords that wouldn't fit into the title or description naturally. Keep them 1
or 2 words and separates each set by a comma.
Categories:
Choosing a category groups your video in with similar videos.
This expands the reach of your videos. Allow new viewers to discover them.
Thumbnail:
While your thumbnail doesn't directly effect to search
rankings, a good one will capture viewers’ short attention. And more clicks
ultimately more views. More the views, more the chances-someone will love what
they see.
Quality:
No keywords or category can amplify your video more than
some good quality video content. When a video is helpful, interesting,
shocking, entertaining or even funny, people will share it. The more your video
is spread around the web, the more views it will get.
- Keywords that include phrases like "How to", "tutorials" and "reviews" tend to rank well in Google search results.
- Don't go overboard with the keywords! Keyword stuffing will anger search engines and confuse viewers.
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