What makes someone leave a website?




Attracting a potential visitor is hard enough and grabbing their interest and retaining them is even more difficult. It’s important to make your website attractive so that user frustration is kept to a minimum, thereby maximizing visitor retention. Here are some examples of what not to do when you are designing your website.



Bad Navigation:
Complex or inconsistent navigation can cause of users to feel helpless, confused, or angry (certainly not the emotional) you want active visitor to be feeling.



  • What Shouldn’t to Do:
  1. Don't provide visual elements that are not defining the user where he/she is and what will they do next.
  2. Don't spread out your main navigation links around your site.
  3. Don't bury your main navigation links in body text.

  • How to do it:
  1. Your website navigation should be logical, intuitive and easy to understand.
  2. Try grouping navigation elements in a central area.



Too much Ads:
Suffocating your visitor with ads that pop, flash, and fill the entire browser will only serve to enrage them.




  • What Shouldn’t to Do:
  1. As a general rule, ads should not be the primary priority that your visitor wants to see.
  2. Do not interfering with your pop-up ads and Try not to cover up the content that your visitors want to see in the first place.

  • How to do it:
  1. Running ads in your website can be perfectly reasonable way to monetize. However, in order to lower your bounce rate, be tasteful and careful in your approach to displaying ads.



Bad content arrangement:
Bad content arrangement can destroy your conversion and bounce rates. Make your content (especially your content info) easy to find. It’s likely that as many as 50% of sales are lost because potential customer can't find what they are looking for.


  • What Shouldn’t to Do:
  1. Don’t distributing your content across multiple pages that could easily be communicated on one page.
  2. Don’t forget to include introductory content.

  • How to do it:
  1. Group similar content in a clear andto the point.
  2. Consider using bold heading in addition to highlighting certain keywords that visitors may be searching for.




Usage of audio & video:
Mostly people value their ability to choose what content to understand. Having video & audio that loads increase loading time and it drive visitors away.


  • What Shouldn’t to Do:
  1. Avoid to using audio &videos files that automatically stream and plays in the background. It does interfere on the visitors browsing experience.

  • How to do it:
  1. Give users the option of viewing video & audio content and don't force them to watch or listen.
  2. Mostly a one simple paragraph can easily convey the content of a video.Test and see what works best for you.



The requirement of registration:
That usually happens to forcing visitors to register to their website before they can view content; it is much like a physical barrier. Barriers, such as forced registration may ultimately cause the visitor to go some other websites.

  • What Shouldn’t to do:
  1. Avoid too much usage of pop-ups that force to visitors to register before they can see content.

  • How to do it:
  1. Avoid forcing your visitors to register your website.
  2. If a visitor register in your site, then try to give them a taste of what they're signing up for; offer a preview or a demo.


Boring content, Boring Design:
A content and design of website should be interesting and eye-catching, that will make a memorable experience for a visitor. Data suggests that 40% of visitors don't return to a website after having a negative experience


  • What Shouldn’t to do:
  1. Don’t make your website as bland and useless as possible.

  • How to do it:
  1. Minimalist websites can be very effective and beautiful if done correctly. Always be positive that your site has value and that your visitors have no trouble finding what they need.


Lack of frequency:
You may have found the right balance of interactivity, design and content construction-those are all good things. But you also need to keep your site fresh with new content.


  • What Shouldn’t to do:
  1. Don’t forget to update content frequently.

  • How to do it:
  1. Keep your content fresh. Not only will this boost the interest level in your site. It will also contribute to higher rankings on search engines.
  2. Try to add a blog to your site. Blogging is an easy way to keep your content fresh and updated visitors with news and events.
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About SEO Checkerr

Seocheckerr.blogsopt.com is a blog that shares useful information about SEO, Digital Marketing, Online Payment, Money Making, Off page submittion site lists and Affiliate Marketing Tips.
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2 comments:

John Kennedy said...

Since E-commerce market is growing very fast, I am also looking to build an online store like this, www.w11stop.com Please tell me from where should I start my journey? Also is it wise to invest in an online store?

SEO Checkerr said...

Hi and Welcome

Good to see your interest in online business, dear friend its a complete procedure from feasibility to goal achievements. If you are serious about it, we can talk on other medium in details like on any messenger or through formal email.